Hi, I’m Massimo. I’m a Multidisciplinary Experience Designer currently pursuing my Master’s in UX Design at TH Ingolstadt. With a foundation from Politecnico di Milano and corporate experience at Veolia, I specialize in bridging the gap between complex technical problems and intuitive visual solutions. From 3D modeling and creative coding to high-fidelity prototyping, I build digital experiences that are as functional as they are beautiful. Explore my work below to see how I turn ambitious ideas into tangible results.

Massimo Pietrucci

Based in Ingolstadt

massipietrucci@gmail.com

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Main Projects

Non è surreale

‘Non è surreale’ is a communication campaign produced for the Civil Week targeting individuals under 18 in Milan. The name playfully mocks the seemingly incomprehensible difficulty for young people to engage in volunteer activities. Surreality is captured in every graphic and communicative aspect of the campaign, which includes a series of posters, a website, and social media content.

Veolia

At Veolia, a global leader in resource management, I worked as a graphic design intern in the Communication Office. I contributed to various corporate projects, ensuring visual communication aligned with Veolia’s branding and sustainability goals. During this time I worked on a large variety of artifacts, such as: posters, newsletters, social media, video, for internal and external communication.

Pinocchio. Storia di una Vendetta

What would happen if Pinocchio could no longer stand Mangiafuoco's abuse? Discover how Pinocchio exacts his revenge by playing the shoot-em-up platformer and learn how he got to the tipping point thanks to 3D renderings explaining the backstory.

Su Nuraxi. Rebranding

Su Nuraxi is the largest nuragic archaeological site in Sardinia. To ensure that its importance is not underestimated we undertook a rebranding of the entire corporate image, including: advertising posters, signage, mobile app and merchandise.

Money.Me

Money.me is an AI-powered web app designed to teach users about finance and smart investing. Developed during the GDSC AI Hackathon, it offers personalized financial advice, contract analysis, and easy-to-understand visual comparisons. With a clean, user-friendly interface and engaging features, Money.me helps users make informed decisions while learning key financial concepts.

Milan's Squares

The deck of playing cards, designed for a university workshop, represents four of the main squares in Milan, each characterized by a key color. The illustration on the cards, when placed side by side, forms a 360-degree view of the square.

Arcade Typography

A specific typography has influenced arcade video games, starting from the late ‘70s up to the present day: the monospaced font built on an 8x8 grid. The research presented in the thirty-two pages booklet synthesizes this aesthetic. The booklet alternates articles that narrate the evolution of this particular font family, with a special focus on milestone games in this history.

The three Little Pigs. Lego set

A transmedia retelling of the classic story of the three little pigs. The instruction manual allows you to build the world of the three little pigs with Lego to experience the story in a different and unique way. The 3D model can also be explored online.

Photo Gallery

I'm an amateur photographer with a passion for capturing moments during my travels and on the streets. While I don't shoot professionally, photography has become a valuable asset in my design process, offering fresh perspectives and inspiration that enhance my creative work.