‘Non è surreale’ is a communication campaign
produced for the Civil Week targeting
individuals under 18 in Milan. The name
playfully mocks the seemingly incomprehensible
difficulty for young people to
engage in volunteer activities. Surreality is
captured in every graphic and communicative
aspect of the campaign, which includes
a series of posters, a website, and social
media content.
The three posters depict simple volunteer activities carried out in a
surreal manner.
The subjects of the posters come to life on social media. Three vertical
format videos and one horizontal format video have been created to
engagingly narrate the volunteer activities to the younger audience.
The Instagram profile features four different types of posts aimed at
entertaining users and informing them about the event’s activities. The
filter allows users to share their volunteer activities in a fun way.
The homepage welcomes users with an overview of the website’s
content and provides information about the activities and events available
during the Civil Week.
In addition to the informational section, the website features interactive
experiences such as the ‘Talent Calendar’ and the ‘Volunteering
Generator,’ aiming to inspire young individuals to engage in spontaneous
volunteer actions.
